Recently, more and more people focus on smart phones
and tablets. These products have features with large screen, latest technology
and portable that attracts people to buy. The sales of smartphones are far more
than PCs in 2013. Because the media pipeline changes, there are more than 800 million Tencent
instant messaging service active users. More than that, Tencent uses different online
platforms to attract advertising investors.
As I said before, most of the young generation
Chinese have at least one Tencent active account. Online game is one of the
entertainments for young generation. Tencent offers platform for games
developers to release their games. Therefore, there are so many different kinds
of games that would satisfy men and women’s needs. When I was a high school
student, I played QQ online games with my friends. Of course, I don’t like
violent games, we played casual games most of the time. And there is a program
called QQ shows that connects to our online games. We used QQ shows to dress up
the game characters. Tencent provides free dress for users. At first, my
friends and I would like to try the free one. But as time goes by, we would
like to pay for new ones. For the reason that Tencent only provides limited and
simple dresses. At that time, we thought QQ shows was a way can represent our
sense and personality, we arranged different dress on the game characters and
find the best one. And day by day, when we tired of the dress, we paid for
another one. Start from the beginning, Tencent offers the free but limited dress,
then kids addicted to it, they would like to pay more money on the best dress. This
also happens on when men buy their weapons in the games.
In addition, Tencent used Chinese New Year to have sweepstakes.
The more times you use Tencent products to send New Year wishes to your friends
and family, the luckiest you can win lucky money from Tencent. The New Year
promotion also include in online games. They have different packages for players
to choose, includes weapons packages, level update packages and diamond package.
Tencent members also can get 40% off.
Further, Tencent joint with Coca Cola have sweepstakes.
You can buy any Coca Cola products and there is a code inside. Customers can
log in the website and enter the sweepstakes code. You can be informed if you
won immediately. The prizes are the virtual packages offered by Tencent. Each QQ
account only can win 10 prized at most every day. And you can’t resent the
prize to friends. I am not interested in the prizes Tencent offers now. I like
sweepstakes, but as I grow up, I didn’t spend much time on games and QQ shows
any more. The prizes mean nothing for me. So even if I was in China, I have the
opportunity to join this activity, I won’t pay more attention on the
sweepstakes or turn on the computer to check if I won.

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