Tencent not only focus on WeChat‘s(instant massager
app) development in mainland China, they also has plans for the oversea market
in 2012. First, through the operation
of the capital
level, Tencent bought the share of Korea KaKao Company, and own the
share of 13.54%. The investment amount is $ 63 million. In addition, Tencent
released a new App especially for the Indonesia market. It called Qute.
According to the market research, the users of Qute have over one million in
July, 2012. What’s interesting is that KaKao announced to offcially enter into
Indoesia market. Basic on the partnership between Tencent and KaKao, Qute and
KaKao, even Tencent will become competitors.
Except
for QQ and WeChat, Tencent Games is one of the main products of Tencent. In
2012, The
UP2012 Tencent game annual conference, Tencent
announced that they had obtained the global agent aoperating rights of Korean
action new game called Sura. Sura is not only the first online game Tencent
obtained as an international agent, it is also the first step Tencent plans for
its own company’s development for global stage. The road to oversea online game
industry has gradual expansion since 2004 in China. But always the
patents of the
R & D manufacturers rely on copyright export
business model. But always
the patents of
the R & D manufacturers
rely on copyright export business model. But because
of the patents of the R & D manufacturers, we rely on copyright export
business model. Until recent year, China inline game industry has received
their harvest on their way of global market. Such as Shengda company bought a
U.S online company and changed it into a community online game. They also established
North America branch in 2010.
Researcher said, Tencent
hands in Korea NSE Company action new game force to global market, this move will
bring broader development of Tencent game business. Even though I never play
this game Sura before, I did research some of the picture from the game. It has
a rich oriental color screen, smooth combat experience and strategy changing
battle model. Both players and media were pay attention on this game before it
released. At the same time, there are comments that the Sura with darken style
and the character style settings also tend to be the trend of globalization. The
game has strong scalability and with room for adjustment to meet the
preferences of the different players of the global market. So that it will meet
the requirement of global promotion. Beside in Korea and China, America and
Euro will have large market people will love this game.
But before that, in
2011, Tencent had planned for the way of global market.
Tencent acquired the majority stake of U.S. online game
company Riot Games. They did so is to pave the way for the future development
in North America, Russia, Southeast Asia, India and many countries in the
world. More than that, Tencent purchased ZAM game site made by Europe and the
United States. They obtained the market analysis and global top plug production.
Even though oversea
market has a bigger stage, China never stand on the world’s top rank of online
games. Chinese online game operators always stick to the local market. Overseer
market is attractive, but still Chinese operators are looking for the strategy of
world partnership global operations. Because they believe that Chinese online
games technology hasn’t mature and perfect. If company rushes into global
market individually, fail and lost money are the only result they will receive.
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