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Sunday, February 24, 2013

Chapter 4 -- The Marketing Enviroment





Unknown | Sunday, February 24, 2013 | 0 Comments




Tencent is a compant that has no supplier, no marketing middlemen. Tencent uses the way of self-promotion and allows users to produce psychological dependence on their products. This strategic started from Tecent’s inception. Only in this way, company’s products can meet their target users directly and reduce costs. At the same time, it improves the company's competitiveness.

The company’s target market is consumers and directly to all the Chinese. No matter they are students or worker; overseas Chinese or they are living in China. Tencent makes appropriate changes according to the requirements people on the Internet. Until now, Tencent has variety of products based on users’ needs. For example: from the beginning, Tencent only had the chatting tool. Step by step, they develop the aspects on entertainment, e-commerce, searching tool, music, video, client application software and other types of services. The ways to change lead to Tencent’s success in the online world. Furthermore, Tencent has becomes a public media. The news Tencent provides has become the only source for part of the online users. And Shenzhen government offered great help for Tencent since it established. Tencent itself also form a culture called Q culture.

Population impact on Tencent- China has the largest population in the world. The population is over 1.4 billion. Tencent has a great impact on people’s study, work and lives, the main reason is its instant messenger—QQ. Therefore, Tencent’s target consumer group has large span on age, start from the 10 year-old elementary school student, to the 80 years old elder people. The news I read one week ago on TV, it shows that some Chinese community encourages elder people to learn how to use QQ to contact with their children. Most of the young generation work away from home and the only chance they can go back to their hometown is spring festival. QQ is the popular tool that they can contact with family. With the expansion of the products, the age structure of their consumption will also change in the future.

 
Economic impact on Tencent- Nowadays, China is developing with the high speed. In 2012, Chinese GDP growths at the speed of 7.8. People’s per capita income rise substantially, and people’s purchase power grows at the meanwhile. With the world financial crisis had impact on China in 2008, the network products decreased at the same time. However, due to the mass users, financial crisis didn’t bring a huge harm on Tencent’s operation.
 


Competitive impacts on Tencent- Chines network hasn’t mature when Tencent established. For this reason, Tencent step-by-step development and change, and slowly accumulated a large number of users. Tencent has penetrated the market prior to other competitors. Just like Facebook is so popular in western countries, log in QQ and contact with friends and colleagues become Chinese daily life. Chinese government blocks Facebook and Twitter in China. I can’t open Facebook’s website or create an account. And that means Tencent lost two major competitors. Since I was an elementary school student, I used QQ to contact with my classmates, it won’t cause you money, unlike dialing the phone. When I grow up, there are more and more chatting tools came up. I would like to download them and tried. Such as Fetion, MSN, and Sina. I stop using them and keep on using QQ for the reason that the other products are not as common as QQ. I can’t chat with my friend if they don’t download the software. The second reason is that those products are simplification. On the other hand, Tencent has diversity of products that connect together.  I can play games with my friends; share my music or video with them. More than that, we can have a conference with specific group of people; ask for help with people all over the world. Tencent makes my life easier and faster. So when I came to America, I still use QQ to connect my Chinese friends who live in China or America. I own a Facebook account right after I came here, but I seldom upload pictures on it. Facebook is only a tool I can contact with my foreign friends. As I know, most of the young generation who came to U.S has at least one QQ account number. And we get more used to using QQ as a way we connect each other.



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Chapter 4 -- The Marketing Enviroment

Written on Sunday, February 24, 2013 by Unknown


Tencent is a compant that has no supplier, no marketing middlemen. Tencent uses the way of self-promotion and allows users to produce psychological dependence on their products. This strategic started from Tecent’s inception. Only in this way, company’s products can meet their target users directly and reduce costs. At the same time, it improves the company's competitiveness.

The company’s target market is consumers and directly to all the Chinese. No matter they are students or worker; overseas Chinese or they are living in China. Tencent makes appropriate changes according to the requirements people on the Internet. Until now, Tencent has variety of products based on users’ needs. For example: from the beginning, Tencent only had the chatting tool. Step by step, they develop the aspects on entertainment, e-commerce, searching tool, music, video, client application software and other types of services. The ways to change lead to Tencent’s success in the online world. Furthermore, Tencent has becomes a public media. The news Tencent provides has become the only source for part of the online users. And Shenzhen government offered great help for Tencent since it established. Tencent itself also form a culture called Q culture.

Population impact on Tencent- China has the largest population in the world. The population is over 1.4 billion. Tencent has a great impact on people’s study, work and lives, the main reason is its instant messenger—QQ. Therefore, Tencent’s target consumer group has large span on age, start from the 10 year-old elementary school student, to the 80 years old elder people. The news I read one week ago on TV, it shows that some Chinese community encourages elder people to learn how to use QQ to contact with their children. Most of the young generation work away from home and the only chance they can go back to their hometown is spring festival. QQ is the popular tool that they can contact with family. With the expansion of the products, the age structure of their consumption will also change in the future.

 
Economic impact on Tencent- Nowadays, China is developing with the high speed. In 2012, Chinese GDP growths at the speed of 7.8. People’s per capita income rise substantially, and people’s purchase power grows at the meanwhile. With the world financial crisis had impact on China in 2008, the network products decreased at the same time. However, due to the mass users, financial crisis didn’t bring a huge harm on Tencent’s operation.
 


Competitive impacts on Tencent- Chines network hasn’t mature when Tencent established. For this reason, Tencent step-by-step development and change, and slowly accumulated a large number of users. Tencent has penetrated the market prior to other competitors. Just like Facebook is so popular in western countries, log in QQ and contact with friends and colleagues become Chinese daily life. Chinese government blocks Facebook and Twitter in China. I can’t open Facebook’s website or create an account. And that means Tencent lost two major competitors. Since I was an elementary school student, I used QQ to contact with my classmates, it won’t cause you money, unlike dialing the phone. When I grow up, there are more and more chatting tools came up. I would like to download them and tried. Such as Fetion, MSN, and Sina. I stop using them and keep on using QQ for the reason that the other products are not as common as QQ. I can’t chat with my friend if they don’t download the software. The second reason is that those products are simplification. On the other hand, Tencent has diversity of products that connect together.  I can play games with my friends; share my music or video with them. More than that, we can have a conference with specific group of people; ask for help with people all over the world. Tencent makes my life easier and faster. So when I came to America, I still use QQ to connect my Chinese friends who live in China or America. I own a Facebook account right after I came here, but I seldom upload pictures on it. Facebook is only a tool I can contact with my foreign friends. As I know, most of the young generation who came to U.S has at least one QQ account number. And we get more used to using QQ as a way we connect each other.

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Chapter 4 -- The Marketing Enviroment

Sunday, February 24, 2013 - - 0 Comments


Tencent is a compant that has no supplier, no marketing middlemen. Tencent uses the way of self-promotion and allows users to produce psychological dependence on their products. This strategic started from Tecent’s inception. Only in this way, company’s products can meet their target users directly and reduce costs. At the same time, it improves the company's competitiveness.

The company’s target market is consumers and directly to all the Chinese. No matter they are students or worker; overseas Chinese or they are living in China. Tencent makes appropriate changes according to the requirements people on the Internet. Until now, Tencent has variety of products based on users’ needs. For example: from the beginning, Tencent only had the chatting tool. Step by step, they develop the aspects on entertainment, e-commerce, searching tool, music, video, client application software and other types of services. The ways to change lead to Tencent’s success in the online world. Furthermore, Tencent has becomes a public media. The news Tencent provides has become the only source for part of the online users. And Shenzhen government offered great help for Tencent since it established. Tencent itself also form a culture called Q culture.

Population impact on Tencent- China has the largest population in the world. The population is over 1.4 billion. Tencent has a great impact on people’s study, work and lives, the main reason is its instant messenger—QQ. Therefore, Tencent’s target consumer group has large span on age, start from the 10 year-old elementary school student, to the 80 years old elder people. The news I read one week ago on TV, it shows that some Chinese community encourages elder people to learn how to use QQ to contact with their children. Most of the young generation work away from home and the only chance they can go back to their hometown is spring festival. QQ is the popular tool that they can contact with family. With the expansion of the products, the age structure of their consumption will also change in the future.

 
Economic impact on Tencent- Nowadays, China is developing with the high speed. In 2012, Chinese GDP growths at the speed of 7.8. People’s per capita income rise substantially, and people’s purchase power grows at the meanwhile. With the world financial crisis had impact on China in 2008, the network products decreased at the same time. However, due to the mass users, financial crisis didn’t bring a huge harm on Tencent’s operation.
 


Competitive impacts on Tencent- Chines network hasn’t mature when Tencent established. For this reason, Tencent step-by-step development and change, and slowly accumulated a large number of users. Tencent has penetrated the market prior to other competitors. Just like Facebook is so popular in western countries, log in QQ and contact with friends and colleagues become Chinese daily life. Chinese government blocks Facebook and Twitter in China. I can’t open Facebook’s website or create an account. And that means Tencent lost two major competitors. Since I was an elementary school student, I used QQ to contact with my classmates, it won’t cause you money, unlike dialing the phone. When I grow up, there are more and more chatting tools came up. I would like to download them and tried. Such as Fetion, MSN, and Sina. I stop using them and keep on using QQ for the reason that the other products are not as common as QQ. I can’t chat with my friend if they don’t download the software. The second reason is that those products are simplification. On the other hand, Tencent has diversity of products that connect together.  I can play games with my friends; share my music or video with them. More than that, we can have a conference with specific group of people; ask for help with people all over the world. Tencent makes my life easier and faster. So when I came to America, I still use QQ to connect my Chinese friends who live in China or America. I own a Facebook account right after I came here, but I seldom upload pictures on it. Facebook is only a tool I can contact with my foreign friends. As I know, most of the young generation who came to U.S has at least one QQ account number. And we get more used to using QQ as a way we connect each other.

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