Chapter 3--Ethics and Social Responsibility

“Tencent, Inc. will be more responsible to our customers and the society.” Said Mr. Ma, the founder of Tencent, Inc. Corporation social responsibility is not only respond to our investors, but also respond to our customers, partners, employees, even the promotion of harmony to the whole society. To improve a healthy, sustainable development internet environment is Tencent’s goal.

“Responsibility helps us to grow steadily.” Said Mr. Liu, the CEO of Tencent, Inc. How much money we can make from it is not the most important we are looking for, instead, we are looking for the intangible value the Tencent open platform will bring to us and the society.  And this is also the basic business value. As Mr. Liu said in a speech.

As one of the Chinese largest Internet service providers and one of the internet companies owing the largest amount of users, Tencent creates its own value prior to other internet services; it makes people’s lives richer and improves people’s quality of lives.

In May, 2008, Tencent was first elected to the constituent stocks of the Hang Seng Index. Therefore, Tencent started to summarize the social responsibility of the company's operations over the past decade. And company worked out the first CSR report in the form of white paper. In 2009, Tencent was participated in the Oxfam assessment, ranked 14. In 2011, Tencent established the CSR department, built up management system and work modules. At the same time, company released the CSR report of year 2008-2010. In 2012, Tencent expected to establish evaluation index system of CSR and promote the implementation of CSR system.  Furthermore, Tencent will make CSR system integrates into business operation completely.

Tencent released guidelines called open platform. It is a strategic that works with the third parties. Open platform means necessary to meet users’ needs. At the same time, it helps more small and medium-sized entrepreneurs. With the access to the third parties application, Tencent insists to the premise of ensuring the security of user information. In addition, Tencent stressed that the third parties could bring scalability after they join with the open platform. Thus, it is the win-win situation.The open platform includes opensns. qq. com( QQ community); open. Tenpay.com; open. Soso.com; pop.paipai.com; open.t.qq.com.

There is a Chinese largest public service portal gongyi.net. It was established by Tencent, Inc. In this website, public charitable organization can use the benefit of mass users, contact with recipients and donors easily and instantly. Tencent provides the simple, public diversity way for users to experience, participate and inspect public service activities. Strated from the southern snowstorm in 2008, Tencent set to emergency mode for a major disaster. After that, when there was major disaster happened in China, Tencent foundation will make a decision and donation basic on the disaster assessment. Until 2010, Tencent had donated over 55 million RMB for the major disasters, not only in China; it also includes the serious earthquake happened in Haiti. Tencent also called out mass users to donate and collected total 36.46 million RMB. In addition, Tencent has contributed to education, environment, medical, internet and construction area.

 

In my opinion, except the contribution for the society; Tencent should pay more attention to its own product’s development. Internet security is also an important part for corporation reasonability. As I heard my cases my friends been through, there are some people use the vulnerabilities of network, steal other people’s QQ numbers and information. Then stealers deceive people’s money or public untrue statement. Many people had reported the cases to Tencent. But still, I just met the same situation. My QQ number was stolen a few weeks ago. And one of my friend in China told me that a strange used logged in my QQ number. He tried to borrow money from my friend on behalf of me. Of course my friend didn’t do so when she noticed. So, in that case, I think Tencent also need to focus on improving the security of their products.

 

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