Chapter 10-- Products Concepts

90% of Tencent users are around 19 to 35 years old. The young generation is a group of customer eager to new products with passion and curious. With the promotion of smartphones, more and more colleges student or young generation have at least one smartphones. Instant messager with mobile version can satisfy customers’ needs for communication. Because young people like to show their charm and special to peer, Tencent develops a new version of mobile QQ especially aim at young people.

First of all, new QQ version added with the feature custom chart background. Customer can download any background Tencent provides or you can use your own picture as a chart background. Any of your background setting will not be visible for your friends or strangers, it protects customers’ privacy. But if you would like to, you can share the same picture background with your friends. Tencent released more and more features that users can show their personality and charms by designing their own characteristic. For example, the chart background, QQ skin, custom reply, QQ shows, QQ games characters, etc.

At the same time, Tencent improves their products in many ways. Tencent moves the features “add new friends” to the top of the “online friend”. Compare to the PC version, Mobile QQ is easier for users to add new friend. PC version were made the feature “add new friend” at the bottom of the main page, it only with a magnifier besides it. New QQ customers would feel more comfortable to use Mobile version, because it is simple and organized. In addition, Tencent lighten the font color to make it soft and clear. Before that, the font color of Tencent’s chatting tool is too dark. Users’ eyes may feel tired after a long time watching the screen.

Another popular product is Wehat. Wechat is the expansion of Tencent QQ. It is also a chatting tool. But what is different from QQ is that, you can receive your friends’ messages any time even though you are offline. More than that, you can create a Wechat account and add your QQ friends as your Wechat friends. But if you don’t have a QQ account, you can add new friend through the feature “search around” or “scan QR code”. Wechat is more secure than QQ; Tencent released the feature of Official account that especially for stars. Wechat only have mobile version, is quite safer than QQ. That’s why most of the stars in China would like to use Wechat to contact with their friends. Another reason stars use Wechat is that stars from HK and Taiwan they don’t have QQ account, they use Facebook most of the time. However, mainland China blocked Facebook. Therefore, Wechat is the perfect chatting tool they can use for communicating, no matter they are in HK or Taiwan even mainland China.

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